Wednesday 1st December 2010
SMITS GROUP ANNOUNCES LAUNCH OF PEAK ANTIFREEZE AND MOTOR OILS
Smits Group is pleased to announce its distribution relationship with leading US automotive trade and consumer products, energy exploration and chemicals manufacturing company Old World Industries Inc.
For over 50 years, Old World Industries has been a leader in the development and distribution of automotive products of the highest quality. Old World’s insistence on quality and craftsmanship, and expertise in high technology and marketing, ensure that people around the world know Old World products provide the highest level of protection with brands including the PEAK range of antifreeze and coolants, PEAK lubricants, PEAK windscreen wipers, PEAK electronic products, and PEAK car care to name a few.
High performance - That’s just what the new Blue Mountain Professional products from Old World Industries deliver to customers. Created especially for professional installers, Blue Mountain Professional brings you a full line of dependable premium products without the premium price. Functional fluids, motor oil, wiper blades, air and oil filters, lighting and brake, transmission and engine maintenance chemicals.
Old World became a leader in the automotive market by listening to customers and responding with new and innovative products that address customers’ specific needs. The commitment to quality is second to none, as all products go through rigorous testing at every level of production, to provide products that meet or exceed the performance requirements of every major car and truck manufacturer.
The PEAK range of antifreeze and coolants is the number one selling antifreeze in the US market and offers maximum protection for cars and trucks ranging from the smallest through to the largest of fleets. Whether you choose our PEAK All Metal Antifreeze, PEAK Full Strength Long Life, PEAK Global Lifetime or Fleet Charge Global for heavy duty use, we have you covered!
In 2007 the powerhouse brand PEAK expanded beyond antifreeze into a line of premium quality motor oils. PEAK lubricants continue today as the “Official Motor Oil” of the IndyCar Series and the Indianapolis 500 with IndyCar sensation Danica Patrick as brand spokesperson. Danica Patrick is the first woman to win a major open wheel race and is the official product ambassador for the entire PEAK Performance family of products.
“As a group, Smits Group is well known in New Zealand for supporting leading products and I am very proud to announce our association with Old World Industries and its PEAK and Blue Mountain brands” states Darlene Smits, Director of Smits Group. Today we roll out a range of antifreeze that reaches beyond the protection levels that we have previously seen in New Zealand with a range that truly offers full coverage and gives consumers and trade the power to choose from conventional, modern, extended coverage and fully “green” formulas.
We also offer a full range of premium lubricants and professional shop products ranging from trade packs to bulk at competitive prices.
With the PEAK brand so heavily associated with motorsport, we look forward to working with the scene here in New Zealand.
For more product or stockist information freephone 0800 227 422 or visit www.smitsgroup.co.nz
